The arch element is placed above the urban cityscape to represent the common city hierarchy of Rajasthan.

The borders represent the double walls and gates of Rajasthan's walled cities.

Since registration to PSKS is a digitalized process, the three lines symbolize signal and connectivity.

The element, as it appears, represents urban city houses.

The same house element morphs into hands, symbolizing government assistance in leasing plots.

While the circle represents unity, the human figure conveys the program's effectiveness on an individual level.

Logo Design

Logo Design

Logo Design

Prasashan Shehro ke Sang Abhiyaan Government with Cities Campaign

Prasashan Shehro ke Sang Abhiyaan Government with Cities Campaign

Overview

Overview

Overview

Government of Rajasthan | 2021 | 2 Weeks

Team size: 2, Contribution: Ideation and Graphics

Recognition:

(1) National Logo Design Competition Winner, India

(2) Grad Prix Winner - DNA Paris Awards, France



Government of Rajasthan | 2021 | 2 Weeks

Team size: 2

Contribution: Ideation and Graphics

Recognition:

(1) National Logo Design Competition Winner, India

(2) Grad Prix Winner - DNA Paris Awards, France

Background

Background

Background

Prasasan Shehro ke Sang Abhiyaan (PSKS) 2021 is a government initiative by the state of Rajasthan aimed at addressing and resolving citizens' issues. It focuses on delivering services like lease deeds for plots, agricultural land, slums, and state grants through an online GIS-based portal.

Concept

Concept

Concept

As the cities of Rajasthan are built at the foothills of forts, they display a beautiful combination of traditional and contemporary elements. The logo, inspired by Rajasthan's urban fabric, is designed to resemble an aerial view of a planned city.

Me, receiving the award for winning the National Logo Design Competition from then Chief Minister of Rajasthan, Mr. Ashok Gehlot at Jaipur, India.

Shweta, with the Grand Prix award for the Logo Design category in Paris, France.

🔗View Certificate

Branding and hoardings were displayed

in Jaipur before the launch of the campaign

Branding and hoardings were displayed in Jaipur before the launch of the campaign

The event was covered by various local newspapers

My mom watching the branding/logo

at Jaipur Airport

My mom watching the branding/logo at Jaipur Airport

Initial ideas and explorations

Initial ideas and explorations

Initial ideas and explorations